Alex Jansen discusses the difficulties, successes and the workflows of producing Pop Sandbox’s highly original works. He also shares insights and lessons learned on integrating narrative and interactivity.
2011
Monique Trottier will teach you how to find out what marketing tactics sell books and, ultimately, where online marketing fits into the P&L.
Watch this video to learn about how to optimize enhanced digital content, what to keep, what to omit, and why these strategies work
Colin Robinson (OR Books) explains how platform agnosticism, POD, and leading-edge online promotion are the keys to surviving the paradigm shift affecting publishing today.
Patrick Brown (Goodreads) will discuss lessons learned in the community building business, including what role publishers can play in online discussions.
How consumers buy continues to evolve. Consumers have never been so powerful, and they’ve never been so connected.
It seems like everyday a new digital tool is created for the book industry. This panel looks at three of the most significant: ecatalogues, egalleys and video.
How will current business models, organizational structures and job descriptions change to meet the demands of a new way of doing business?
In this interactive session, we examine the explosive growth of enhanced e-books and book apps and the new storytelling techniques now available.