At BookNet 101 last year, we talked about sales data analytics basics—from title acquisition through sales prep, printing, marketing, and finding gaps in the marketplace when that book is reader-ready. Publishers want to use sales data to make the best decisions possible to increase sales. This session will supersize the basics, by looking at how successful businesses leverage their sales data, how to use numbers to answer all your (publishing-related) questions, and how to work for your data by embracing experimentation and flexibility. Expect a lot of sports metaphors as we look towards your own data dominance.
