Keywords and discoverability on Amazon: A Canadian context

eBOUND Canada conducted a pilot study using a sample of ebooks published by Canadian publishers, to gauge the efficacy of adding audience-driven keywords to the metadata for a sample of fiction and non-fiction titles. Using a combination of AI and manually-generated keywords, they tracked the impact of keywords on discoverability and sales on Amazon over a two-month period. eBOUND’s Manager of Technology Shannon Culver and key consultant on the study Amanda Lee present the results of the study, and make recommendations as to how publishers can utilize their metadata to work with vendors' algorithms and improve the discoverability of their titles.