This webinar will show you how to create meaningful content marketing plans that maximize your impact while taking into account your time and budget-strapped realities.
social media
Social media experts from five Canadian publishing houses share what goes on behind the scenes.
This panel of successful BookTokers shares insights into how they choose the books they feature in their videos, what they wish publishers knew before approaching them for partnerships, and more.
Part two of our conversation with this panel of BookTokers continues the discussion and addresses unanswered audience questions from part one.
Monique Trottier will teach you how to find out what marketing tactics sell books and, ultimately, where online marketing fits into the P&L.
How consumers buy continues to evolve. Consumers have never been so powerful, and they’ve never been so connected.
Important trends, evolving business models, best practices for integrating social media and user-generated content, and the impact of emerging devices and delivery methods on the creation process.