Building in-house momentum for diverse books

At Tech Forum 2017, Léonicka Valcius facilitated a conversation on advanced sales strategies for diverse books. This year, Valcius is joined by co-facilitator Anyka Davis to interrogate and rethink in-house processes and assumptions that come before publication date, including acquisitions, audience identification and positioning, setting priorities and sales expectations, getting internal reads, and setting marketing & publicity budgets. Be prepared to equip yourself with the tools to bridge the gap between good intentions and good actions.