Brazilian audiobooks data: Steps toward understanding the size of a different market

The rise of audiobooks has been talked about and praised around the world over the last months. But the global reports and overviews released leave aside an entire world (or almost an entire world) of places that could turn out to be strategic and wealthy audiobook development areas. Brazil, for instance, is one of those areas. This presentation intends to explain how audiobooks started in Brazil and what the current status of the market is there. It will be mainly dedicated to a broad overview of a specific market by sharing current data and talking about potential customers. Isadora will also present one case study of a tool developed by Bookwire Brazil to help Brazilian publishers produce audiobooks.